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Straight Fast™ Straightening Elixir

200ml Gel | To Heat Style
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From the red-carpet to your everyday look, straight hair never goes out of style. Do you dream of being able to tame your mane, for a professional style in your own home? The Giovanni Straight Fast™ Straightening Elixir is a smoothing formula with cosmetic virtues to protect hair from heat styling and help it to retain its natural sheen. It helps smooth your locks, making the hair silky, light and shiny.
  • Ideal for salon smooth straights
  • Protects hair from heat-styling
  • Perfect for all hair types
  • Rosemary, Nettle & Bergamot
  • With organically certified ingredients
  • To be used on towel-dried hair

Giovanni Straight Fast™ Straightening Elixir

The Giovanni Straight Fast™ Straightening Elixir allows you to reach your dream of smooth and silky hair until your next wash! Working with the power of heat styling, it also protects and nourishes. It gives flexibility, improves styling, to leave your hair looking sleek and beautifully straight. The creamy and light texture of the Giovanni Straight Fast™ Straightening Elixir naturally smooths your hair. The stimulating and balancing properties of Nettle combined with Rosemary helps repel humidity, making your hair totally touchable. Pro-Vitamin B5 helps smooth the hair fibre whilst protecting it from external aggressions and dryness whilst citrusy sweet fragrance of Bergamot leaves your hair smiling!

Full Ingredients

Aqua (Purified Water), Glycerin, Cyclopentasiloxane, Dimethicone, Phenyl Trimethicone, Tocopherol (Vitamin E), Panthenol (Pro-Vitamin B5), Phenoxyethanol, Fragrance (Includes Essential Oils), *Eschscholzia Californica Leaf Extract, *Urtica Dioica (Nettle) Extract, *Rosa Canina Fruit Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Citrus Aurantium Bergamia (Bergamot) Fruit Extract

*USDA Certified Organic


The Giovanni Straight Fast™ Straightening Elixir smooths the hair fiber thanks to its emollients and softening ingredients, for luscious and disciplined tresses. On damp hair, squeeze a little Giovanni Straight Fast™ Straightening Elixir into your hand and distribute it evenly. Do not rinse. Style or blow dry your hair by pulling it straight with a brush while drying. Apply a little more to dry hair for a smooth finish. Check full ingredients prior to first time use, and for ongoing enjoyment invest in future use.